Create Engaging Experiences for Your Customers Through Sports Competitions
Prepare to captivate your audience with an exciting three-week contest that keeps them coming back for more. Forget the hassle of messy registrations and multiple submissions! Our self-serve, user-friendly platform makes it effortless to set up a fully branded contest. Entrants can easily sign up online and complete their brackets in one seamless process.
Our platform automates real-time results tracking, delivering a smooth and engaging experience for participants. To top it all off, a scrolling leaderboard displayed on a smart TV adds the perfect finishing touch, showcasing the action and keeping your customers engaged and connected.
Version Features:
- Capture your audience with a three-week contest that invites them to keep coming back for more.
- Entrants sign up online and fill their brackets
- No messy registrations - participants enter their info and picks in one submission.
- We track everything and automate results in real-time.
- With no annoying ad banners, our visuals showcase your branded content.
- Upgraded tools to allow you to brand the contest as yours.
- NEW!! Showcase a scrolling leaderboard on a smart TV at your location with option to embed banner ads for local specials.
- Collect valuable customer data, such as names and email addresses, in a convenient CSV format, to supplement your client email database for future marketing campaigns.
- Email entrants with contest updates and invite them to watch the games together, promoting customer loyalty.
- Optional team-building and camaraderie among your employees with an in-house contest, using our friendly competition platform that promotes morale and goodwill.
Showcase your brand without the distraction of intrusive banners cluttering your site. Our self-branding approach lets you effortlessly display your contest pool on-site using the convenience of smart TV technology, boosting engagement and enhancing your brand’s visibility.
“Our self-serve business platform is packed with features designed to boost customer loyalty and drive profitability. Effortlessly collect valuable customer data, such as names, email addresses, and other relevant details, in a convenient CSV format, allowing you to build a robust email database for future marketing efforts.
Take engagement to the next level by showcasing your specials and events directly on the leaderboard display, keeping your audience informed and excited. Plus, our platform lets you send contest updates via email and invite participants to gather and enjoy the games together, creating a memorable experience that keeps them coming back.”
The restaurant and bar industry has been at the forefront of adopting QR codes, often using them to provide customers with easy access to digital menus. This same technology offers a seamless way to introduce customers to an online game. Simply distribute QR code cards throughout your establishment, making it effortless for patrons to join the fun and participate.
- Draw More Potential Customers To Your Establishment
- Capture your audience with a three week contest that will keep them coming back again and again
- Improve customer loyalty.
- Public Relations winner!
- Collect specific customer data enhance white-label conversion
- Supplement your Client Email Database with entrants to your contest
Customer Engagement Will Keep Them Coming Back
Many service industries rely on loyal patrons—the regular clients who return time and again, forming the foundation of business revenue. Building and sustaining this loyalty can be a challenge. By incorporating fun and competitive interactions, like those enabled by our pool software, you can foster deeper engagement and strengthen customer relationships. Engagement is the key to keeping your customers connected and coming back.
Sports pools offer an exciting way to captivate your audience and encourage repeat visits. No other solution on the market is as tailored to meet the unique needs of your business as TheBigTourney.com. Whether you’re looking for a simple, all-inclusive bracket contest or a customized regional breakdown based on demographics or locations, we provide a seamless, turn-key solution designed to enhance your customer experience and drive loyalty.
Salesforce/Team Building
Workplace challenges, whether due to distance or the pressures of the industry, often leave little room for team building and fostering camaraderie. Introducing an in-house contest for employees can be a powerful way to boost morale and cultivate a sense of goodwill among colleagues. It creates opportunities for engaging ‘water cooler’ conversations and shared experiences. The thrill of major sporting events has a unique way of bringing people together, sparking friendly banter, and fostering a sense of unity and fun.
Marketing an online March Madness contest
Marketing an online March Madness contest for a local pub or restaurant can be highly effective with a combination of digital, in-house, and community-focused strategies. Here’s a guide to maximize your reach and engagement:
1. Leverage In-House Promotion
• Posters & Flyers: Design eye-catching posters and flyers featuring your contest details, prizes, and how to join. Place them at entrances, tables, and high-traffic areas.
• Table Tents: Use table tents to advertise the contest directly to seated customers.
• TV Announcements: Use your in-house TVs to display a scrolling banner or dedicated slides about the contest.
• Staff Promotion: Train your staff to mention the contest to customers, especially during games or large gatherings.
2. Utilize Digital Marketing
• Social Media Campaigns:
• Post regularly on platforms like Facebook, Instagram, and Twitter with engaging graphics, countdowns, and updates.
• Use hashtags like #MarchMadness, #BracketChallenge, or #LocalSportsFans.
• Run a contest teaser or countdown to generate excitement.
• Email Marketing:
• Send an email blast to your customer database with contest details and a link to sign up.
• Include updates about prizes, game schedules, and leaderboard standings.
• Website Integration: Promote the contest prominently on your website with an easy-to-find link to enter.
• Online Ads: Use targeted Facebook or Google ads to reach local audiences interested in sports and dining out.
3. Partner with Local Influencers
• Collaborate with local sports enthusiasts, bloggers, or influencers to promote the contest.
• Provide them with free meals or drinks in exchange for posts about your contest and venue.
4. Offer Attractive Incentives
• Highlight prizes that appeal to your audience, such as gift cards, free meals, or exclusive discounts.
• Consider weekly prizes to keep engagement high throughout the tournament.
5. Use QR Codes for Easy Entry
• Place QR codes on coasters, receipts, or promotional cards that direct customers to the contest signup page.
• Make it seamless for customers to join while they’re at the venue.
6. Host Game-Day Events
• Organize watch parties for popular March Madness games and use these events to promote your contest.
• Offer food and drink specials tied to the games, such as discounts during halftime or for certain team scores.
7. Tap Into Local Partnerships
• Partner with other local businesses to co-promote the contest. For example, offer a joint prize with a local sports store or brewery.
• Collaborate with community groups, sports leagues, or alumni associations to spread the word.
8. Engage with Contest Participants
• Send regular updates via email or SMS about their brackets, leaderboard standings, and upcoming game schedules.
• Post updates on your social media pages, tagging participants when possible.
9. Post-Contest Engagement
• Announce winners publicly and thank all participants.
• Share photos or videos from game-day events to create excitement for future contests.
• Encourage participants to follow your social media for updates on future promotions and events.
By combining in-house promotion, digital outreach, and community engagement, you can successfully market your March Madness contest, attract new customers, and create a lively, sports-friendly atmosphere that keeps patrons coming back.